There are simply too many numbers to crunch, statistics to analyze, and metrics to follow for you to try to handle it all manually. Fortunately, there’s no shortage of software out there to help move your site to the top of the Search Engine Results Pages (SERPs).
Here’s a comprehensive list of the finest tools that only the best consultants use.
- Google Analytics
Google is the most popular search engine on the planet, so why not start by using a tool that was created by the tech giant? Not only is Google Analytics an indispensable tool in providing you with insights about a particular website’s traffic, it’s also free.
Using Google Analytics, you can glean insight about your audience demographics, how visitors arrived at your site, and the pages on the site that are the most popular. The tool will also provide you with bounce rate statistics and ideas for speed improvements.
- Google Webmasters
Google Webmasters is an excellent source to show you how often, and in what position, pages on your site appear in the SERPs based on keyword queries. It will also give you the click-through-rate (CTR) of links that appear in the search results, so you can see if people are just glossing over your links or clicking on them. The tool will also show you the top countries of people who access your site as well as the devices used to click on your links.
Finally, Google Webmasters will also provide you with a profile of your backlinks, so you can see which sites are providing links back to your site.
- Bing Webmaster Tools
Don’t forget Google’s little brother, Bing. Although the Microsoft search engine isn’t nearly as popular as Google, there are people who use it.
Bing Webmaster Tools provides a wealth of analytics that are significant to SEO professionals. The application will show you how people arrived at your site and offer pointers about how to increase your traffic. It will also offer advice about how to improve your website.
- Google Pagespeed Insights
Remember, at least part of your page rank is determined by your site speed. That’s why it’s important to have a lighting fast website.
Once again, Google is your best friend. The search engine company has given a tool, Page Speed Insights, that may not check your site for speed results, it will additionally offer recommendations regarding how you can improve your site speed.
In a multitude of counsellors there is safety. Even though Google provides some insights about your page speed, you might want to get a second opinion. To that end, consider using GTMetrix.
GTMetrix is a tool very similar to the aforementioned Google Page Speed Insights. You simply plug in your URL to a text field and click a button. After a few moments, the application will give your site a grade on page speed and provide you with actionable insights.
- Google Trends
Never be afraid to stand on the shoulders of giants. If there’s a trending topic on Google, you might be able to use it for content marketing purposes to drive some traffic to your own site.
Google Trends will show you what’s trending on Google right now. If you see a subject that you think might be a good fit for your niche, why not write an article about it and add some exposure for your own business?
- Google’s Structured Data Testing Tool
One problem that could adversely affect your ranking is a web page with malformed markup. If you have a tag that isn’t closed somewhere, even a sophisticated bot like Google’s spider might have trouble deciphering the contents of your site.
Fortunately, Google provides a Structured Data Testing Tool that will allow you to be certain that your site is in line with prevailing standards.
- Web Sniffer
If you’re a power user, then you already know that you can right-click on a web page and view its source code. However, even with that trick you won’t be able to view the response header of the web page. That’s why Web Sniffer is so valuable.
Just plug your URL into a text field on the Web Sniffer web page, fill out the Captcha box, and click “Submit.” The tool will fetch your page and present you with both request and response headers.
Web Sniffer is valuable because it shows you if your page is being cached by the browser. If it isn’t, then the page could take longer to display as frequently used resources are loaded over the network instead of being loaded from the browser’s cache.
Wrapping it Up
It’s important to work smarter, not harder. Select the right tools for your SEO efforts and you’ll make your life a lot easier while still ranking those keywords.