Google makes several changes in accordance with their calculation consistently and understanding the most significant ranking factors can speak to the contrast between online achievement or failure. Yet how can you ascertain the most important ranking factors without the capacity to crawl and analyze millions of data points?
Analyzing and understanding these points can help you understand how to adjust your digital marketing strategy, and which changes you can implement to improve your visibility. Ready to get optimized? Here are the 7 most important ranking factors to pay attention to.
Direct Website Traffic
Direct traffic originates from clients typing in your accurate site URL or getting to your site from a bookmark. Direct traffic is important, since it fundamentally impacts the top 10 positions on Google.
In a way, direct traffic signals that users know your brand and visit your site often to find information, products, services, or to log in to a member portal. It’s an indication of trust and brand awareness by consumers.
Time on Site
Once you get your audience to visit your site, you want to keep them around for as long as possible. Time on site is another huge ranking factor Google calculations are effectively analyzing, thus should you. Data on the page is important to searchers.
For example, if your time on site is less than 30 seconds, this signals to search engines that the content you are providing may not be fulfilling a user’s needs. This can lead to a decrease in ranking.
Did you know that the average time on site is about three minutes?
Pages per Session
The normal number of pages per session that clients get to while visiting your site is another ground-breaking ranking factor in 2019.
The average pages per session signals how convincing clients locate your content and that it is so natural to access. The normal pages per session crosswise over most industries are two pages. Anything more than two pages for each session is great to go for.
If a user is engaged and wants to learn more or read more of your site’s content, that tells the search engines that your site is useful to those who visit it. However, if your average pages per session are three, but your time on page is low and bounce rate is high, you may not see a jump in the rankings.
Bounce rate is the quantity of visitors who leave your site after seeing just one page. It should be measured against time on page and pages per session. If the stars align for all three, you will see an increase in ranking.The percentage of single-page visits is your bounce rate.
If your bounce rate is high, it tells Google that users are not willing to explore your website and will abandon it pretty quickly. Perhaps your content was irrelevant or low quality, or it simply didn’t deliver what visitors were looking for. Poor page load time, content, and navigation can all negatively affect your site’s bounce rate.
What is an average bounce rate? Average bounce rates can range from 35-65%.
If you have a new site, expect your bounce rate to be a bit higher, around 62% on average. But generally, if it stays under 50% is a good sign of user engagement.
Number of Referring Domains
The quantity of referring domains that point to your site through backlinks keeps on being a significant ranking factor in 2019. For example, the top link in Google’s list items has twofold the referring domains as the content in position 10.
A referring domain is simply the number of websites that are essentially vouching for the quality of your site, the content, or the products and services you offer.
You can get so many backlinks from one referring domain. Ideally, you need a mixture of referring domains pointing to your site, including high- and medium-authority sites. It’s unnatural to have only authoritative sites pointing to yours, so the key here is to have both quantity and quality, but always ensuring that your backlink profile looks natural!
Amount of Backlinks
Not only do you need a high number of referring domains, you also need a large volume of backlinks.
Backlinks are one of the most effective ranking techniques. This was observed after analyzing the top 100 results for over 600,000 keywords.
The quality of link sources is close behind. Do your due diligence when looking at potential backlinks, making sure the sites are authoritative and relevant.
From various perspectives, the ranking factors that matters the most in 2019 depend on content advancement. From expanding direct traffic to expanding client interaction with your site, content is as yet ruler.
Making amazing content is significant, and there are a couple of requirements for incredible content that expands positioning. Content length is one! Indeed, longer content positions better.
Another important ranking factor to consider when it comes to content is unordered lists. In fact, 70% of content in the top 10 Google positions use the power of unordered lists.Lastly, add an H1 tag to your content. Over 75% of pages with high volume keywords contain an H1 tag. Get the most out of your efforts by making your content lengthy, actionable, and engaging.