The most critical and important part of off-page SEO is backlinks. PageRank is a Google algorithm on which the Google search is built. This algorithm checks and measures the quality and quantity of the backlinks indicating a web page. PageRank is an antiquated concept, some SEO experts think like that. But Google has approved that it is a great ranking factor. Off-page SEO factors:
Developing more backlinks from the unique and referring domains leads to higher ranking and generates organic traffic to the website. You can also check your website’s backlinks count from free backlink checker tools on Google. While developing backlinks, your aim shouldn’t be to develop more backlinks. It should be to develop the backlinks directly to the webpage for you want ranking.
How the PageRank works, this fact will show you. Quality of the link building matters because not all links are equal. If the authority of your linking page is higher then that webpage will transfer the authority to the pages to which it links. A high-authority page gives more value to a backlink rather than a low authority page.
No, follow links don’t help much in increasing the page ranking of the website. So it is always advised to keep the focus on creating do-follow links. Because do-follow links will help to increase your page ranking. Most companies use inbound links but some websites like Forbes use no-follow outbound links. So this makes you understand that if you are actively building links from a specific website, make sure that the website follows outbound links. Install no follow chrome extension that will highlight all no-follow links on the website.
Anchor text is used to connect one website page with another website’s page. These are the clickable words on the webpage. In other words, we can say that through anchor texts we can do backlinking according to related topics of our website. Using anchor texts and backlinking helps to improve your ranking. In case you are using a white hat method for building links, you won't be able to control your anchors of the links that you are earning.
SEO stands for “Search Engine Optimization”. SEO is a technique to increase the visibility of the website on the Search engines. SEO will help to improve the website ranking and you will get more and relevant users/customers on a website.
On-page SEO refers to strategies used on or inside a page to help it in positioning higher ranking in the Search engine. On-site SEO optimization will improve the Search engine and User experience. If any website on-page SEO will be strong. Google will give priority to your website.
Off-page SEO refers to strategies used outside the website. In this, we link the website with reputed, relevant and high authority websites. Off-site customization will help to increase the authority that can boost the ranking on Search engines.
There are three types of SEO. White hat, Grey hat, and Black hat SEO. We are working in the White hat SEO, in this method we follow all the policies of the Search engine to website perform better. Both Grey and Black hat SEO are against Search engine. People use this technique for any event, for example, someone wants to target any festival to rank the website for a short time.
There are a lot of tools for SEO of the website, which tells us about the experience between website, search engine and provides the report of user experience.
Following mentioned the required tools for SEO:
Keyword planner for finalizing the keywords, check competition, monthly searches, etc.
Google Search Console: It provides the complete experience between website and search engine like Indexing issues, overview performance of the website, coverage issues, etc.
Google Analytics: It helps us to get a report of the experience between website and visitors. For example Number of users visit on the website, sessions, new users, conversion goal and many more matrices can be tracked with this tool.
SEO screaming frog: These tools tell us all technical issues with the website in detail such as On-page SEO factors, response code errors, development, and design issues.
Google page insights: It helps us to tell all development and design issues to improve the website loading time.
Keywords are thoughts and subjects that define what your website’s content is about. As far as SEO, they’re the words and expressions that searchers go into Google, likewise called “Search Term”
Web design is the most important factor in the success of any business. According to today’s era, almost 60% to 70% of users using the internet on mobile. Google algorithm also recommends designing the website responsiveness.
Improvements can be seen after a few days, weeks or even months. There are many factors which we need to research before starting SEO such as the current website audit report. Every website’s result is different. According to the website, niche keywords competition can give us an idea of estimated time to deliver the ranking.
First of all, we need to understand the service/product of the website and requirements which one country targets to get ranking on the search engines. There are many tools help us to get effective metrics for finalizing the keywords, check competition, monthly searches, etc.
Our experts are highly skilled and they will do all work related to the SEO or ORM- Online reputation management. If your website requires design changes, we will assist you with our qualified in-house Web Designers.
We are reporting every week. In this report, we provide two types of results.
a) Google search console: Track the experience between website and search engine.
b) Google analytics: In this report, we track the experience between website and user.
Everybody wants to rank the site on the first page of the Search engine yet it is difficult without Strategy. IosAndWeb Technologies help you to increase website visibility and rank better in the search engine organically.
IosAndWeb- As a digital marketing agency, we strive to understand our client’s business goals first and then all decisions are made with those goals in mind.
We will understand your business requirements. What service or product you want to promote? What are the specific locations?
Our past work portfolio speaks itself. Our strong experience to deliver a good ranking as per the commitment. We work hard for all of our clients to make sure you can get what you are looking for. So, yes we will get the results that you need!