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SEO stands for “Search Engine Optimization”. SEO is a technique to increase the visibility of the website on the Search engines. SEO will help to improve the website ranking and you will get more and relevant users/customers on a website.
On-page SEO refers to strategies used on or inside a page to help it in positioning higher ranking in the Search engine. On-site SEO optimization will improve the Search engine and User experience. If any website on-page SEO will be strong. Google will give priority to your website.
Off-page SEO refers to strategies used outside the website. In this, we link the website with reputed, relevant and high authority websites. Off-site customization will help to increase the authority that can boost the ranking on Search engines.
There are three types of SEO. White hat, Grey hat, and Black hat SEO. We are working in the White hat SEO, in this method we follow all the policies of the Search engine to website perform better. Both Grey and Black hat SEO are against Search engine. People use this technique for any event, for example, someone wants to target any festival to rank the website for a short time.
There are a lot of tools for SEO of the website, which tells us about the experience between website, search engine and provides the report of user experience.
Following mentioned the required tools for SEO:
Keyword planner for finalizing the keywords, check competition, monthly searches, etc.
Google Search Console: It provides the complete experience between website and search engine like Indexing issues, overview performance of the website, coverage issues, etc.
Google Analytics: It helps us to get a report of the experience between website and visitors. For example Number of users visit on the website, sessions, new users, conversion goal and many more matrices can be tracked with this tool.
SEO screaming frog: These tools tell us all technical issues with the website in detail such as On-page SEO factors, response code errors, development, and design issues.
Google page insights: It helps us to tell all development and design issues to improve the website loading time.
Keywords are thoughts and subjects that define what your website’s content is about. As far as SEO, they’re the words and expressions that searchers go into Google, likewise called “Search Term”
Web design is the most important factor in the success of any business. According to today’s era, almost 60% to 70% of users using the internet on mobile. Google algorithm also recommends designing the website responsiveness.
Improvements can be seen after a few days, weeks or even months. There are many factors which we need to research before starting SEO such as the current website audit report. Every website’s result is different. According to the website, niche keywords competition can give us an idea of estimated time to deliver the ranking.
First of all, we need to understand the service/product of the website and requirements which one country targets to get ranking on the search engines. There are many tools help us to get effective metrics for finalizing the keywords, check competition, monthly searches, etc.
Our experts are highly skilled and they will do all work related to the SEO or ORM- Online reputation management. If your website requires design changes, we will assist you with our qualified in-house Web Designers.
We are reporting every week. In this report, we provide two types of results.
a) Google search console: Track the experience between website and search engine.
b) Google analytics: In this report, we track the experience between website and user.
Everybody wants to rank the site on the first page of the Search engine yet it is difficult without Strategy. IosAndWeb Technologies help you to increase website visibility and rank better in the search engine organically.
IosAndWeb- As a digital marketing agency, we strive to understand our client’s business goals first and then all decisions are made with those goals in mind.
We will understand your business requirements. What service or product you want to promote? What are the specific locations?
Our past work portfolio speaks itself. Our strong experience to deliver a good ranking as per the commitment. We work hard for all of our clients to make sure you can get what you are looking for. So, yes we will get the results that you need!