Are you making an attempt to decide between Wix vs WordPress to create your website? We are obviously pretty strong proponents of WordPress. But despite powering a whopping 34% of the world’s websites, WordPress isn’t the only way for you to make a website.
In this post, we’ll discuss about Wix, a popular hosted website builder, and compare Wix vs WordPress. By the end of this post, you should know which of these two platforms is the best solution to build your website.
Wix vs WordPress: Overview
We’ll get into some more detailed Wix vs WordPress comparisons in a second, but before we get too much into the specific details, let’s discuss the basic philosophy that each solution brings to the table. At a major level, Wix versus WordPress comes down to a balancing act between two concepts:
- Simplicity and accessibility to beginners – that is, how easy it is for someone who isn’t a developer to create a functioning, aesthetic website.
- Flexibility and simplicity of customization – that is, how simple is it for somebody to modify a website to make it do exactly what they want it to do.
Wix made the decision to sacrifice some flexibility in order to create a site building experience that makes it easy for even beginners to create a functioning website. WordPress, on the other hand, sacrifices a little bit of user-friendliness in order to give you the ability to customize 100% of your website.
Beyond those core differences, there are also some other notable differences that we’ll cover in more detail like:
- Data ownership
- Website maintenance
Which Platform is Easier to Build a Website With?
Regarding that it is so natural to quickly create a website that looks incredible, Wix is the winner. Wix isn’t as flexible after you create that basic website, but it is a great answer for rapidly producing out a simple, stylish website.
WordPress is still fairly easy – but you will need to jump through some hoops when it comes to hosting your website, and it’s a little bit more complicated to get your site set up.
How Much Control Do You Have Over Your Website’s Functionality?
Whereas Wix won when it came to ease of use, WordPress knocks things out of the park when it comes to flexibility and customizations.
If you want to add functionality to your Wix site, you’ll be mostly relying on the Wix App Market. Its app market gives you more flexibility but still doesn’t come close to covering all of the things that you can do with WordPress. Currently, the Wix App Market only has 288 apps in total. As you’ll see in a second, that pales in comparison to WordPress. Beyond that, you’re also severely limited when it comes to making your own code tweaks (or having a developer make code tweaks for you). Wix does sort of allow you to add custom code, but only in a “sandboxed iFrame” with a number of restrictions.
With WordPress, you have unmistakably greater flexibility on both fronts. First off, let’s start with plugins. WordPress plugins let you include new functionality or change existing functionality without having to know any code. Currently, WordPress has over 53,000 different free plugins that you can install, with thousands more premium plugins.
Want to integrate social media into your site? Use a social media plugin. Same with advertising management, contact forms, quizzes, and pretty much any other functionality you can think up. And if you want to create all of your content with the ease of use of the Wix Editor, you can utilize one of the many page builder plugins. Beyond that, you (or a developer) are free to add any custom code to your website, which gives you even more flexibility. Unlike Wix, you don’t need to be with any code limitations.
Who Controls Your Data On Each Platform?
While in the short-term it may not be a major consideration for beginners, data ownership should be a major factor in your final decision. By data ownership, we mean things like:
- Can you download a copy of your content?
- Can you easily move your content to another web designer?
With respect to data ownership, WordPress is the victor. It’s not even close.
How Does Each Platform Handle Ongoing Maintenance?
While Wix’s closed ecosystem isn’t great for data ownership or flexibility, the major benefit is that it virtually eliminates the need for you to handle maintenance and security.
With WordPress, you’ll either need to handle these things yourself or find a managed WordPress hosting such as Kinsta with an emphasis on security and maintenance.
This section is not too long because you need not to do anything with Wix – Wix will do it all for you. You never need to worry about updates or security vulnerabilities.
Things are the opposite with WordPress. That is, you’re in charge of things like:
- Updating software
- Backing up your data
That doesn’t necessarily mean you need to do those things yourself, though. You have options like:
- Using backup and security plugins
- Choosing a managed WordPress host
- Hiring a WordPress maintenance service
How Much Does Each Platform Cost?
Wix offers all of its tools in packages with fixed monthly fees, users don’t need to factor in external costs, such as hiring developer services or purchasing assets from outside sources. This kind of one stop shopping makes it especially attractive to new users looking for an easy and relatively economical way to set up a site, even though it limits options for customisations and specialised functions.
With WordPress, there are only two unavoidable fixed costs:
- Hosting – cheap shared hosting can be as little as $50 per year, while quality managed WordPress hosts usually run at least ~$30 per month.
- Domain name – typically $10 per year.
Beyond that, you might also want to purchase some premium themes and/or plugins. These are not mandatory to run a WordPress site, but often have good functionality, support, and/or designs.
Is One or the Other Better for SEO?
This is a very controversial topic with many, as some will argue that Wix is better for SEO, while others that WordPress is. However, if we strip both of them back, neither of them are that different when it comes to the fundamentals of on-page SEO. Both include the following:
- Ability to change the page titles, meta descriptions, and H1-H6 tags
- Sitemaps can be generated for faster and easier crawling
- You can add alt tags to images on both platforms
- Friendly and short URLs are standard
- You can connect to Google Search Console, Bing Webmaster Tools, Google Analytics, etc.
As far as off-page SEO goes, a backlink or social signal doesn’t really care what type of platform you are on. The one area that we would say that WordPress does excel in this area is the ability to have more control. This includes things such as the speed of your site and advanced options for indexing/crawling/blocking. These can directly impact SEO and rankings.
Either way, the important thing when it comes to SEO is really to focus not so much on the platform but rather on the quality of content you’re publishing, promotion on social media, and backlinks you’re building. Without any doubt with WordPress, you have more control.
Wix vs WordPress: Which One Should You Choose?
If you just want a simple way to develop a basic website and aren’t concerned with complete data ownership or the adaptability to customize your site, then Wix is probably a fine answer. Just remember, if you decide you want more flexibility later, it’s going to be a pain to migrate away from Wix.
For most users, WordPress is probably the best solution, though. Here’s why:
- While it’s not as beginner friendly, it’s still easy for most beginners to grasp, and the WordPress community keeps making it even easier.
- You have much more flexibility when it comes to including functionality to your site because of WordPress’ massive plugin ecosystem.
- You will always have control over your data and have complete control/ownership.
Now it’s over to you guys – given that this blog is primarily about WordPress, we have a good guess where you might fall on the Wix vs WordPress spectrum.